The 1910 Fruitgum Company opened the Sixties Spectacular show Saturday night in New Brunswick, New Jersey, with the song “Yummy, Yummy, Yummy,” which reached No. 4 on the U.S. Billboard Hot 100 pop singles chart in June 1968. It is considered among the first handful of songs that we now identify as the beginning of “bubblegum pop.”
And for a long time, a lot of people have believed that “Yummy, Yummy, Yummy” is a 1910 Fruitgum Company song.
It’s not.
The song was first recorded by the Ohio Express in 1968. The band itself included various studio musicians and was something that was cooked up by Jerry Kasenetz and Jeffrey Katz, executives for Super K Productions, a recording company under the Buddha Records umbrella. Who is the “real” Ohio Express is has been a difficult question to answer over the years because Kasenetz and Katz used “Ohio Express” as sort … Read more
